Market research and branding are two of the basic pillars on which successful companies with constant growth are based, since it is the knowledge derived from a deep understanding of audiences that allows
The Mass Consumer Goods (FMCG) industry is probably the most dynamic sector of economic activity, therefore the one most in need and the one that makes the greatest use of market research. Among
In an increasingly demanding environment, fast moving consumer goods (FMCG) companies are turning their eyes towards digital, overlooking or ignoring the monitoring of their competitors’ brochures. Big mistake. Knowledge and continuous tracking of
If there is a sector of economic activity that has a structural and urgent need to adapt to the preferences of end customers, as well as the changing market, it is fast moving
Brochures are the most widely used medium for communicating prices and offers to consumers; they are instrumental in increasing brand awareness, making products more attractive and boosting sales. But how do they work
Market research and branding are two of the basic pillars on which successful companies with constant growth are based, since it is the knowledge derived
The Mass Consumer Goods (FMCG) industry is probably the most dynamic sector of economic activity, therefore the one most in need and the one that
In an increasingly demanding environment, fast moving consumer goods (FMCG) companies are turning their eyes towards digital, overlooking or ignoring the monitoring of their competitors’
If there is a sector of economic activity that has a structural and urgent need to adapt to the preferences of end customers, as well
Brochures are the most widely used medium for communicating prices and offers to consumers; they are instrumental in increasing brand awareness, making products more attractive
