Red Bull is perhaps a paradigmatic example of the ideal use of market research, as very few fast moving consumer goods (FMCG) companies have achieved such notable results after studying their audience in

Although it may seem that market research has always existed, this is not the case. Today, at FOCUS Marketing Research South West Europe we want to rescue from the past the first market

To pose this question is something like a uchronia (a fictitious present, built on a different past, which never came to pass). Yes, it’s true, but at FOCUS Marketing Research South West Europe

At FOCUS Marketing Research South West Europe we also like to do a bit of pedagogy, because we understand that executives of fast moving consumer goods (FMCG) companies must be aware of the

Choosing the right market research company for your FMCG multinational is not an easy job, and we know this very well at FOCUS Marketing Research South West Europe, as European market leaders. In

Surveys and interviews are the two pillars on which market research is based, as both provide value-added information about consumers, although with different approaches and depths. The SURVEYS offer a very broad overview