Oct 9, 2023

What if monitoring promotional activity in your competition’s brochures gave yo

In an increasingly demanding environment, fast moving consumer goods (FMCG) companies are turning their eyes towards digital, overlooking or ignoring the monitoring of their competitors’ brochures. Big mistake. Knowledge and continuous tracking ofRead More

Sep 16, 2023

Investing in marketing research is betting on success

If there is a sector of economic activity that has a structural and urgent need to adapt to the preferences of end customers, as well as the changing market, it is fast movingRead More

Mar 16, 2023

Brochure trends and challenges in the digital age: A comprehensive analysis of Promot

Brochures are the most widely used medium for communicating prices and offers to consumers; they are instrumental in increasing brand awareness, making products more attractive and boosting sales. But how do they workRead More