Choosing the right market research company for your FMCG multinational is not an easy job, and we know this very well at FOCUS Marketing Research South West Europe, as European market leaders. InRead More
Surveys and interviews are the two pillars on which market research is based, as both provide value-added information about consumers, although with different approaches and depths. The SURVEYS offer a very broad overviewRead More
Success in market research is not a goal or a casual condition, it is the reward for a job done thoroughly, working hard to understand the different audiences and developing and executing strategiesRead More
The segmentation of audiences or customers is crucial to make the most of the investment in market research. The grouping and classification of our consumers into related groups according to various criteria (gender,Read More
Artificial intelligence (AI) is revolutionizing the gathering, processing, analysis and display of information, and there is no other discipline like market research to benefit from and be enriched by its many contributions. ARead More
Data provides much more than just numbers to play with for parameterization and information extraction. Market research data (and its correct interpretation, of course) are the key to understanding the market and theRead More
Today’s business cannot be understood without the collection and processing of data, which makes market research an essential tool for the correct interpretation of audiences and the development of commercial strategies that contributeRead More
We are at a crucial moment for the business world, as the needs of end consumers have never been so many and so different. Aware of this, and as part of our commitmentRead More
Market research and branding are two of the basic pillars on which successful companies with constant growth are based, since it is the knowledge derived from a deep understanding of audiences that allowsRead More
The Mass Consumer Goods (FMCG) industry is probably the most dynamic sector of economic activity, therefore the one most in need and the one that makes the greatest use of market research. AmongRead More
